Beginning in April 2020, Sweetser and the Maine Center for Disease Control & Prevention began running ads promoting help for those who need it. One ad promotes the Maine Crisis Line and the Suicide Safer Care Training Portal, and the other promotes the Maine Crisis Line and the Intentional Warm Line.
Maine Crisis Line 24/7: 1-888-568-1112
Intentional Warm Line 24/7: 1-866-771-9276
Suicide Safer Care Training Portal